Leading Men’s Grooming Company Releases Collection of Premium Boxer Briefs Designed for Incredible Comfort, Style, and Support SAN DIEGO--(BUSINESS WIRE)--Comfort Means Confidence. The global grooming ...

Manscaped changed the game when it came to, well, manscaping by asking a simple question: What do guys need to make the body grooming process easier and more efficient? This didn’t include anything ...

SAN DIEGO--(BUSINESS WIRE)--Today, MANSCAPED™, the global leader in men’s below-the-waist grooming, is cracking the code behind the company’s success with an exclusive introduction to its Founder and ...

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Show her the nine inches she’ll actually be impressed by (your face, to be clear). The streets are talking. Catch the campaign IRL this August on the corner of Wythe Ave. & N 10th St. in Brooklyn. If ...

Men's grooming brand Manscaped will air a commercial during Super Bowl LX, the company confirmed to ADWEEK, marking its first appearance in the Big Game and its largest national marketing effort to ...

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...

Manscaped wants to make a bigger splash with its marketing as it ramps up its business ambitions. The marketer has picked a colorful personality in Davidson, who’s become one of the more notable ...

Mark Cuban is betting big on the men’s grooming trend known as “manscaping.” So how did the Kings persuade Cuban to invest? The deal came together after Shark Lori Greiner said the product would be ...

Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger ...

Over the years, best body hair trimmers have become as important to me as my twice-daily toothbrushing routine. Battling hair growth from across my body was never an affliction I had thought to be ...

Sports-lover turned journalist, born and bred in Scotland, with a passion for football (soccer). He’s also a keen follower of NFL, NBA, golf and tennis, among others, and always has an eye on the ...