Things just got real. A drugstore favorite brand just dropped something that's actually "swimming on the first date approved," if that's actually a real thing. A game-changer for anyone on the market ...

The beauty world offers up all types of eyebrow pencils — from soft kohl pencils, to gel pots, to powder pans — but Maybelline is bringing a new format onto shelves, and it might just be the most ...

In addition to lasting you all day, the Brow Tint Pen formula is also smudge-proof, so you can wick your worries of summer sweat ruining your brows away. According to the brand's website, using the ...

What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

Two years ago, when I tried microblading for the first time, I was surprised by how much it hurt. The semi-permanent tattoo process etches hairlike strokes of ink into the brows: My aesthetician ...

If you haven't committed to microblading yet, we might have found the next best thing. Maybelline's TattooStudio Waterproof Eyebrow Gel ($13) just landed in the US, and people are losing their sh*t.