A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...
Food brand spending on out-of-home advertising increased by 28% in the wake of the HFSS ad ban announcement, analysis by The ...
Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...
McDonald’s CEO said combo meals at one of the world’s largest fast food chains were too expensive earlier this year, teeing up a rollout of cheaper deals for cash-strapped customers. But online, ...
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McDonald's Banks on Strategic Initiatives Amid High Costs
McDonald's Corporation MCD continues to demonstrate strong execution as it advances the Accelerating the Arches strategy.
McDonald's is preparing to launch its new McValue menu, which is set to include its already popular $5 meal deal.
The McDonald's Monopoly game returns on Oct. 6 for a limited time. Ever since McDonald's Corp. relaunched its popular Monopoly game this past Monday, customers have likely been sizing up their odds to ...
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