Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

Podcast advertising accelerated in Q2 2025, with overall spend up 28% year-over-year and 17% over Q1, according to Magellan AI’s latest benchmark report. The data, drawn from nearly 95,000 episodes, ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

YouTube is automating mid-roll ad placements starting May 12. Creators can combine automatic and manual placements for better results. YouTube Liaison recommends enabling automatic mid-rolls.

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...