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Elf on the Shelf creators release new songs and preschool series amid 20th anniversary celebration

If you're looking for new things to watch (and sing along to) this Christmas, Elf on the Shelf has you covered. On Nov. 17, the LumiStella Company - the company that created Elf on the Shelf - ...
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Elf on the Shelf's ‘Scout Elf Squad' Gifts Us Their First Album: Listen Now & Watch ‘Santa's Sleigh Song' Video

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...