As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...

Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...

1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

The free-spirited light beer brand became Gallo's first beer investment. Bob Uecker, who parlayed an undistinguished baseball career into an unforgettable run as broadcaster, actor and commercial ...

The year is fuzzy, but it has to be pre-“Mr. Belvedere,” which debuted in 1985. It was before the Miller Lite commercials that started running in 1983, or maybe it was after they aired, but before ...