CANASTOTA, N.Y. -- If it has anything to do with digital marketing or social media, chances are Nice N Easy Grocery Shoppes will be using it this year to boost consumer engagement and build its brand.

A commercial for Procter & Gamble's Clairol Nice ‘n Easy brand of hair dye products turned heads for the wrong reason. A Procter & Gamble commercial for its Clairol Nice ‘n Easy brand of hair dye ...

Syracuse, NY -- Summer is the busy season for convenience and small grocery stores, and the founder of one chain makes it nice and easy for store managers and owners to gear up. John MacDougall, ...