— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Birmingham, Ala (WIAT) — You may have seen Aria May in a catchy Nike Ad with WNBA star A’ja Wilson that debuted in May of this year. The 10-year-old from Alabaster can be seen teaching the three-time ...

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Nike is known for hitting it out of the park with their post-victory ads. Fans have seen them done for specific players after winning championships and golfers after winning majors, among other ...

— -- SACRAMENTO, Calif. -- LeBron James, among other professional athletes, has caused plenty of consternation in some corners when he's made team-approved midseason trips to Miami the past few ...

Late Los Angeles Lakers legend Kobe Bryant’s daughter, Natalia Bryant, is earning praise after starring in Nike’s newest commercial for the Kobe 3 Protro sneakers alongside New York Knicks guard Jalen ...