During the early 2000s, Old Spice held a significant share of the US men’s hygiene market but was increasingly seen as old-fashioned and unstylish. Reportedly, the 89-year-old brand faced a crossroads at P&G: if it could not prove growth potential,

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of people have talked to the commercial’s star ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & Gamble hopes the reboot -- "Smell like your ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of moms losing their sons to dates and blaming Old ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles monsters on a large nautical vessel.” But if you spot ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own fresh-smelling spin to the concept of betrayal with a ...