Dan Lovinger, who supervised an increasingly complex Olympics ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent Paris ...
Just four days into the 2024 Paris Summer Olympics, NBCUniversal says it has broken another Olympic record for advertising revenue -- exceeding the $1.25 billion pulled in for the entire two-week run ...
Automakers increased their spending on television media last month, largely thanks to the Olympics, according to iSpot.tv. In July 2021, automakers spent an estimated $164 million according to iSpot - ...
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