Mike Piazza was voted into the Baseball Hall of Fame on Wednesday, and the Mustard Minute is taking the occasion to remember one of the Dodgers catcher’s finest moments off the field with his 1997 ...

Innovative Brands LLC, a portfolio company of Najafi Companies, has entered into an agreement with Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand name ...

DANBURY, Conn. Personal care brands Pert Plus and Sure, which were acquired by Idelle Labs in the spring, launched in October new brand advertising campaigns aimed at communicating to consumers the ...

Believing it can capitalize on under-used consumer product brands, Phoenix private equity company Najafi Cos. launched a new venture to house its first acquisition and began looking for other brands ...

Personal care brands Pert Plus and Sure, two brands that have had no ad support for several years, are launching brand advertising campaigns this month. Idelle Labs acquired both brands this spring.

EL PASO, Texas Helen of Troy has closed its previously announced acquisition of the Pert Plus hair care and Sure antiperspirant and deodorant brands from Innovative Brands. Pert Plus has a history as ...

Mustard Minute Throwback Thursday: Mike Piazza’s 1997 Pert Plus commercial With former New York Mets catcher Mike Piazza being elected to the Baseball Hall of Fame, we throw it back to a 1997 Pert ...

It is just a coincidence that as Halloween nears, two “ghost” brands are getting their first new campaigns in years. The brands are the Pert Plus line of hair care products and the Sure line of ...

IF YOU DON'T SEE A STATUS WITH A LINK FROM PERT, CHECK THE TABS. ALSO HAVE SEVERAL BROWSER OPTIONS AVAILABLE - JUST IN CASE ONE ISN'T WORKING. If you purchase a product or register for an account ...