Philippine Airlines’ New Soap Opera-Style Safety Video Goes Viral for 'Unique' Content, Full of 'Twists'

Philippines Airlines unveiled its new safety 'novella' on Dec. 31, 2025. The clip, which is created in a soap-opera style, ...
Campaign Brief Asia

Philippine Airlines turns pre-flight safety video into Filipino telenovela with BBDO Guerrero

Philippine Airlines (PAL) has reimagined the familiar pre-flight safety video as something few would expect: a full-fledged ...
Aircraft Interiors International

Philippine Airlines’ entertaining new inflight safety video

Philippine Airlines (PAL) has released a new inflight safety video in the form of a ‘safety novela’. Love, drama and safety ...

Philippine Airlines’ new safety video mocked for being like a ‘TV soap drama’

Broadcaster Kel Richards discusses the Philippine Airlines' safety message for passengers.
WUSF Public Media

Airlines have been making their safety videos more entertaining, but do they work?

Over the last decade, more airlines have made goofy safety videos to keep passengers' attention. But do they really work?