Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

London, England / / September 3, 2025 / Cres Digital Key Takeaways Content marketing continues to shift with podcasts and ...

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day ...

There is no shortage of health-related podcasts. Most, however, focus on wellness, a specific disease state or the patient experience. So where are the podcasts centered on medical marketing? Other ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a ...

Only 42% of U.S. marketers have a detailed understanding of programmatic advertising, although nearly 60% have used it, according to a new study from Acast. That said, they are leaning in to podcasts ...

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ...

As you likely heard, a court in Baltimore recently set Adnan Syed free. For many of us who listened to the first season of the podcast "Serial" way back in 2014 and learned of the tale of Adnan’s odd ...

In today’s dynamic multifamily industry, professionals always look for alternative ways to gain a competitive edge, since innovation and adaptability have become critical in the field. When it comes ...