If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Ad-technology firm StackAdapt is offering a platform that brings together email marketing, first-party data activation and programmatic advertising in a single space. The martech platform is now ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

Movable Ink, the AI-powered personalized content platform, today announced Programmatic CRM, a new set of AI and Agentic capabilities that improve marketers' ability to design and deliver real-time, ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Netflix is expanding its ad platform with new tools, broader advertiser access and rising adoption as advertising becomes a ...