Global sports brand bets big on North American expansion with an unparalleled retail destination that integrates sports, fashion and digital innovation SOMERVILLE, Mass.--(BUSINESS WIRE)--PUMA has ...

PUMA, one of the world’s leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping experience to customers worldwide. This partnership underscores the position ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. As part of a decision to split global retail and e-commerce ...

The purpose of this blog is to explore the technology that matters to brands. There are many things that technology enable that allows us to communicate differently and create brand experiences that ...

Il brand sportivo globale si impegna nell'espansione nel Nord America con una destinazione retail ineguagliata che integra sport, moda e innovazione digitale SOMERVILLE, Massachusetts--(BUSINESS WIRE) ...

Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...

In Manhattan shops come and go all the time. Still, it was with surprise that New Yorkers watched the swift transformation of a retail space in Union Square from wine store to Puma concept store ...

Puma on Friday named a new senior vice president of wholesale for North American sales. Andrew Rudolph, known as Rudi, joins the athletics retailer on Tuesday and brings 20 years of experience from ...

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start to mold their environments on platforms like Roblox, ...

PUMA has appointed Ronald Reijmers as vice president of global retail. Due to take up his position on 1 November, he will oversee the development of the company’s full-price and outlet stores across ...

In celebration of its 75th anniversary, Puma debuted Black Station 2, an expansion of its metaverse effort that launched last September. The platform features two worlds where shoppers can purchase ...

GameSpot may get a commission from retail offers. The new Puma x 2K collection arrives in NBA 2K21 today, ahead of the collection's arrival in stores. The collection features the latest edition of the ...