Eyal Hertzog is best known as inventor of fundamental DeFi (decentralized finance) technology including the first automated market maker (AMM). Hertzog and Roundtable CEO James Heckman launched a ...

Visionary co-founders Mario Nawfal, Scott Melker, James Heckman, and Eyal Hertzog - and an elite coalition of crypto visionaries, have come together to launch a groundbreaking Web3 platform with ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public comment. The new specification introduces a ...

.And Yahoo! were so quick off the mark to 'right' the 'wrongly stated' report made here in my own InstaBlog posted yesterday. ##.. AdExchanger [Feb. 24th- IAB ALM Notes: Data Access Through RTB] ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

NEW YORK--(BUSINESS WIRE)--Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ...

A recent report from the Irish Council for Civil Liberties calls out real-time bidding (RTB) as the “biggest data breach ever recorded,” because it tracks and shares what people view online and their ...

The technical standards group for the IAB introduced its Agentic RTB Framework (ARTF) for public comment on Thursday.