The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...

The Democratic National Committee has launched a seven-figure “I Will Vote” ad campaign targeting Black voters through nearly 50 Black radio stations. The campaign enlists pop culture heavy-hitters ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

NEW YORK (AP) -- A federal court decision has created the possibility that some public television and radio stations that are perpetually challenged financially could see a windfall of cash from ...

A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...