Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping ...

Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

NEW YORK — From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move? The square or rectangular ...

New data from Juniper Research has found that spending on digital retail marketing is set to increase from $174 billion in 2015, to $362.1 billion by 2020. According to Juniper’s latest research, ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...