Add Yahoo as a preferred source to see more of our stories on Google. Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant ...

The history of the Rolex Cosmograph Daytona is a bit like that of Rolex itself. It blends desirability, precision, and mastery to create one of the most popular watches on the planet. That’s not to ...

Add Yahoo as a preferred source to see more of our stories on Google. Rolex’s newest release doesn’t tell the time, sit neatly on the wrist, or do anything else a good watch is supposed to. That’s ...

Rolex is back with another authorized history book—and this time, the spotlight is on the Oyster Perpetual Datejust. That history includes 80 years’ worth of stunning new and original photography—plus ...

Forbes contributors publish independent expert analyses and insights. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry. For the past century, creations by Rolex have been valued as ...

A rundown of the five- and six-digit Rolex Submariner references ✓ Which Submariner generation is your favorite? ✓ Read and ...

Winning the Rolex 24 At Daytona is a great way to cop a Daytona, the grail watch of the decade. Technically, it would only take you 24 hours compared to the legendary 10-year-plus wait lists at retail ...

Deciphering the nuances that distinguish, say, a 1970 Rolex Submariner from a 1980 version can require the sharp eye of a forensic analyst and the patience of a research librarian. Indeed, Rolex ...