An advert for formula milk has been banned for indirectly promoting its use from birth, a watchdog said yesterday. The magazine ad for SMA Nutrition follow-on milk showed a baby pulling itself up on ...

SMA Pro Follow On Milk is a stage 2 milk for babies aged 6-12 months that is widely available in supermarkets. Enriched with iron, which SMA Nutrition claims helps to support normal cognitive ...

Iceland has today launched the cheapest SMA baby formula powder available at supermarkets - and urged other retailers to follow suit. SMA Little Steps First Infant and Follow On Milk will be available ...

Sainsbury’s has announced it will lower prices on selected baby milk products to match market lows. Reductions include a range of popular brands – including Cow & Gate, Aptamil and SMA. Sainsbury’s ...

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Iceland now sells what it claims is the cheapest SMA branded baby formula available at the mults, as executive chairman Richard Walker continues his campaign to ease restrictions on the sale of baby ...

We also reveal how you can compare formula prices at all major chains A MAJOR supermarket has made a big change to baby formula pricing, branding it a “moral obligation”. Iceland is slashing the price ...

UK retailer Iceland Foods is cutting the price of Nestlé baby milk products amid the scrutiny on the cost of infant formula in the country. From today (27 February), two products sold under Nestlé’s ...

Sainsbury’s, Tesco and Asda have become the latest supermarkets to introduce new cuts to the price of branded baby formula lines, as scrutiny grows over the price of formula products. The moves mark ...

ALDI has withdrawn one of its Mamia baby milk powders from sale – leaving parents worried about feeding their kids. The discounter has axed its Follow On Milk, which is used for babies aged between ...

Knowing what to buy and what supplies and equipment you need for a new baby can be a bit of a minefield, especially once they hit six months old. For many, this age is a milestone - they’ll begin ...