Solutions by Text has integrated its FinText compliant messaging platform into Salesforce Marketing Cloud. The update brings ...

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also ...

Salesforce has enhanced its Einstein AI platform to deliver instant, data-driven marketing actions, integrating conversational assistants, predictive analytics, and unified customer data into ...

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It's no longer just about what the customer does. It's becoming more about what the customer wants to do next. That's the idea behind Predictive Decisions, the new level of preemptive customer ...

Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...