Opinion
The Edwardsville Intelligencer on MSNOpinion

When the Sears Wish Book made Christmas magical

The arrival of the Sears Wish Book catalog was always a monumental event at Christmas, and for kids like my brother, sister and me, it was pure fun. We eagerly flipped through the pages, marking all ...
The Sears, Roebuck & Co.’s Christmas Catalog was the first indication for Tustin children that Christmas was coming when I was a youngster. We spent hours on the floor or our beds perusing the pages ...
Remember opening up your mailbox to discover your eagerly anticipated Christmas catalog? Children would excitedly flip through the pages to select items for their letters to Santa or identify ...
It’s been one heck of a run for Sears, and it’s not over yet. The Chicago-based company went from a retail giant with a skyscraper forever embedded into our skyline, to filing for Chapter 11 ...
Sears launched its first Christmas Wishbook catalog since 2011 this year. To take a look back at holiday catalogs since they began in 1933, the Tribune visited the Sears catalog archives in Hoffman ...
Sears’ bankruptcy filing on Monday drummed up plenty of nostalgia for its heyday as the world’s biggest retailer. As Hoffman Estates-based Sears Holdings Corp. works to save its business, there’s no ...
Question: While going through containers filled with Christmas items after our late grandmother’s death, my brother and I came across several boxes filled with old Sears “Wish” Christmas catalogs, ...
Sears offered live animals through its mail-order catalogs from 1956 to 1964. However, some versions of those catalogs — possibly including an alleged 1956 Sears Christmas book featured in popular ...
When Black Friday first became popular, shoppers would get up early in the morning to be the first in line to purchase some desirable item. I recall when people began to camp out on Thanksgiving night ...
The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted ...