Hyram Yarbro wasn't all that into CeraVe at first. The skincare brand, owned by cosmetics giant L'Oreal, came in minimalist, almost clinical packaging that didn't do much for him. Other WRAL Top ...

Hyram Yarbro already helped make one skincare brand popular with Gen-Z. Now, Sephora is betting he can do it with his own. Yarbro, who has a nearly cult-like following on TikTok for his reviews of ...

However, Cerave’s products are certainly some of the more affordable. Take its skin renewing eye cream, for instance – a ...

Thanks to social media skincare influencers like Hyram and viral TikToks, this drugstore staple has gained a cult following. The trademark combination of vital ceramides and dermatologist-favorite ...

Hyram Yarbro is expanding his multichannel influence. Known by his social media followers as “Skin Care by Hyram” and by the New York Times as “the Gen Z Whisperer,” Harbro has teamed with podcast ...