Rihanna’s childhood love for The Smurfs gave the movie a standout marketing advantage, placing her at the heart of the campaign. In case you couldn’t tell, Rihanna is a longstanding Smurfs aficionado.

Add Yahoo as a preferred source to see more of our stories on Google. One of the best things about growing up as a fan of an artist is watching them evolve as you evolve. I’ve personally felt that ...

The megastar plays a starring role in the new "Smurfs" animated movie. Yet the portrayal of a beloved community of blue creatures has been criticized for a lack of gender balance. Papa Smurf has been ...

The new 'Smurfs' reboot hits theatres on 18 July, but netizens have noticed something unusual about its marketing. That is, nearly all of the movie's posters seem to be focused on Rihanna being cast ...

Smurfette and No Name Smurf appear surprised as they face a mysterious challenge in Smurfs (2025). (Image via Paramount) The upcoming animated film Smurfs is returning with a fresh cast and new ...

Everyone’s favorite blue Smurfs are back in action thanks to a new big-screen feature film, but a fan favorite Smurf is also getting some shine in a new graphic novel! That fan favorite is the always ...

Paramount Pictures has released the first trailer for Smurfs (2025), featuring Rihanna as the voice of Smurfette. The trailer showcases the pop star’s rendition of Belinda Carlisle’s 1987 hit “Heaven ...