Papa John's pizza boosted ad awareness 6% among its customers with an augmented reality (AR) lens on Snapchat last Valentine's Day, per details parent company Snap shared with Mobile Marketer. The ...
Domino's on July 28 ran a mobile campaign that let Snapchat users in the U.S. order food directly inside the image-messaging app. Snapchat's "shoppable AR," which mixes social commerce with augmented ...
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