The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...
The seating fees follow Southwest's May 2025 decision to end its free-checked-bag policy, introducing new baggage fees of $35 ...
Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...
Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...
Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...
Southwest's new boarding system prompts mixed reactions from passengers on day one.
4don MSNOpinion
Southwest Airlines' golden age quietly came to an end
It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?
Southwest Airlines has begun assigned seating for passengers, replacing its long-standing open-seating policy and introducing ...
Southwest Airlines is ending its open seating policy — here’s what to expect - Southwest is making changes to boarding, fares ...
Some customers have dubbed the Southwest Airlines policy "garbage," while others were more impressed with the shift.
When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to ...
Starting Tuesday, customers on Southwest flights will have assigned seats.
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