Mustard Talks ‘Sprite Sound’, His Instinct For Hits & Wanting To Work With Skepta

To soundtrack this new era, Sprite reached out to one of rap’s most prolific and most gilded architects, Mustard, to produce ...
Blavity on MSN

Mustard’s collaboration for the 'Sprite sound' is already embedded in hip-hop’s DNA

Mustard is adding another layer to his legacy — this time, not with a chart-topping track, but with a sound you might start ...
Uproxx

Sprite Pays Homage To Hip-Hop’s 50th Anniversary With Nas, Rakim, GloRilla, Latto, And ‘Rapper’s Delight’

Back in the day, Sprite was among the first nationwide brands to really embrace hip-hop. I’m not talking about a “rap” jingle, as so many other brands tried (we’re still trying to get rid of that ...
Yahoo

Sprite Celebrates 50 Years Of Hip Hop With Nas, Rakim, Latto And GloRilla

Add Yahoo as a preferred source to see more of our stories on Google. For generations, Sprite has shown unwavering support to Hip-Hop and its artists. Nowadays, the brand continues its legacy of ...
Marketing Dive

Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

Sprite is celebrating the 50th anniversary of hip-hop with a star-studded summer campaign placed across TV, OTT, online video, cinema and social, per details shared with Marketing Dive. In a nod to ...
Complex

Coco And Breezy, Bricks & Wood, And Jeff Hamilton Lend Their Creativity To Sprite And Hip Hop 50

Few things define the here and now like hip-hop. It has always defined cool, from slang to personal style. Sprite’s ties to hip-hop have existed since the 1980s, putting the culture and its stars in ...