The whole point of doing an influencer campaign is to "influence" people into liking your brand and buying your product - not piss them off. One soda company’s PR campaign had people poppin' off ...

Sprite has launched pilot program in London with the goal of helping Gen Z to cool down. Themed "Heat Happens," the effort is aimed at commuters contending with all the annoyances of slogging back and ...

Add Yahoo as a preferred source to see more of our stories on Google. Influencers received an enormous vending machine sent their homes which distributed free cans to them (TikTok) The popular ...