In 1860, an ailing East Coast hat maker named John Batterson Stetson headed west to mine for gold. He didn’t strike it rich, but he ended up with something much more valuable: the design for the first ...

There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

In the May before its launch, I had my own opportunity to get familiarized with Stetson, when I received an invitation to view its factory in Garland, Texas, some 40 minutes’ drive from Dallas. It was ...

Jon Wolfe owes his success to his hat. New to the national country music scene, Wolfe is in recording his first album, which is getting offers from major labels, after winning a battle of the bands ...

Based a half hour east of Dallas, the legendary hat company Stetson makes premium hats at a large factory in a quiet neighborhood. Inside a sprawling beige building, workers follow a process ...