In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...
Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...
Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...
Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...
Digital-first agency seeks to elevate local legal practices through expert law firm marketing, website redesign, SEO, and ...
Key Takeaways Traditional marketing alone cannot fill London orthodontic practices due to increased competition and Google’s ...
Knoxville, Tennessee / / October 27, 2025 / MediaExpress Key Takeaways: High-growth accounting firms spend 2.1% of revenue on ...
In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...
VGM & Associates has named Desiree Trimble vice president of marketing effective Nov. 17. She brings more than two decades of ...
Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...
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