This is a question I wrestle with often: to surprise or not to surprise? Surprise intensifies emotion, making something pleasant super pleasant and making something unpleasant double plus unpleasant.

Every day, each of us has the opportunity to change someone’s life. Psychologist Michael Rousell found an unexpected way to have this type of impact: Harness the ...

Delightful surprises like this can make your whole day. Of course, not all surprises are good ones—those two women could have just as easily chastised me for interrupting their conversation. But in ...

Inflation is affecting the cost of just about everything, even Christmas trees. So the FOX 12 Surprise Squad set out to give some unsuspecting tree hunters a big holiday surprise. After beating cancer ...

Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples. Let’s be honest here, who doesn’t like to be pleasantly surprised? If a $30 gift ...