To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...

The Apple TV logo will be accompanied by new music courtesy of FINNEAS.The "Let's Fall in Love for the Night" artist has ...