Inc.

Lego Is Testing a Brilliant Idea That Customers Will Love, but It All Ends Next Week

In our house, we have a room we call the “Lego room.” It is, as you might expect, full of assembled sets, miscellaneous pieces, and original creations that our four children have put together over the ...
autoevolution

Watch a LEGO Recreation of IIHS Crash Test Just Because It's Fun

Anything involving LEGO is fun, right? Erm, as anyone who's ever stepped on a LEGO brick will tell you, no, those damn plastic things can be a nightmare under the wrong circumstances. And just when ...
Inc.

Lego Just Set an Impressive Record. Here’s How Its Secret Design Lab Uses the Test-to-Lose Rule to Create Its Biggest Wins

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...
CNET

Lego Porsche 911 shatters beautifully in a crash test

Car fans and plastic-brick fans alike welcomed the introduction of the stunning Lego Technic Porsche 911 GT3 RS kit last year. Now you can watch with a mix of awe, horror and wonderment as all 2,704 ...