This post was written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners. Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to ...

In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...

Raj Tawney follows some advice from an unusual source to 'think different.' When I was a kid in the ‘90s, I was glued to the TV each Saturday morning awaiting my beloved cartoons. During commercials, ...

As a college student 20 years ago, Steven Frost had a poster of Apple’s “Think Different” campaign hanging in their Alfred University dorm room. That campaign touted the company’s quest to be ...

LUXEMBOURG (CN) — Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. The Cupertino, California-based company had appealed to ...

The Court of Justice of the European Union has dismissed Apple’s bid to overturn a decision by the EUIPO to revoke its “Think Different” trademark in the European Union. The company used the phrase ...

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived. Now it’s been reimagined by Business.com (using AI) with ads for ...

Chess grandmaster and AI thinker Gary Kasparov shares this Picasso quote from 1968 at Northeastern University. Have we seen this movie before? The year was 1997. The internet boom was beginning to ...

In his new book, Apple: The First 50 Years, author David Pogue includes a story about how the tech company's late CEO and co-founder, Steve Jobs, pushed his team to perfect the iPod. "Steve Jobs ...

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being ...

Alexandra is an associate editor on CNET's Performance Optimization team. She graduated from Marymount Manhattan College in New York City, and interned with CNET's Tech and News teams while in school.