It took five years of research and effort that even included practically living with consumers for an entire week, but Procter and Gamble and ad agency Saatchi & Saatchi finally came up with a new ...

Add Yahoo as a preferred source to see more of our stories on Google. Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I ...

A new Tide commercial had a little fun Tuesday at the recent same-sex marriage and embattled Rowan County, Kentucky clerk. But that ad won’t air on television as P&G, the maker of the laundry ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...