TikTok is rolling out a £3.99 ad-free subscription in the UK, giving adults a paid option while keeping its free ad-supported feed in place.

TikTok has launched TikTok Ad-Free in the UK, a £3.99 monthly subscription that removes ads from your feed and stops your data being used for advertising.The Latest Tech News, Delivered to Your Inbox ...

Users who sign up for the plan won’t see ads on TikTok, and their data won’t be used for advertising purposes.

Yep, while the platform might typically be free to use, it has just launched a £3.99 a month charge. Advert There’s no need to panic, you’ll still be able to carry on using TikTok as you have been ...

Those who don't subscribe will be able to use the platform for free - but be shown personalised ads by default.

TikTok is preparing to launch a paid, ad-free subscription service in the United Kingdom, as social media companies continue to adapt to stricter privacy regulations and changing user expectations.