The next generation of VR headsets will most likely all have eye tracking built in. And in the meantime, eye-tracking technology company Tobii is developing ways to analyze where our eyes go in VR, ...

Eye movement tracking might sound like a dystopian nightmare, but as the technology is continuing to improve and beginning to go mainstream, the tracking data is becoming more useful. Tobii, maker of ...

Eye tracking data from virtual reality can be used to create things such as heat maps to help design engineers understand how users interact with their products. (Image source: Tobii) Eye-tracking ...