Team GB have a structured pay scale for athletes depending on their status and how likely they are to win a medal at events ...

World number one Luke Littler has signed a record sponsorship deal for a darts player worth a reported £20m. The 18-year-old, ...

Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns over their impact on public health, finds an investigation published by The BMJ today. Brands ...

Chelsea are advancing in talks for a front shirt of sponsor, whilst they are in the closing stages of agreeing a multi-year sleeve sponsor according to reports. The Blues have now entered three ...

BOOKMAKERS Coral have announced they are pulling all Cheltenham Festival sponsorship with immediate effect. Coral continue to ...

Scottish soccer’s SPFL league organizing body has today announced a renewed four-year deal with UK pay-TV network Premier Sports, covering broadcast rights and title sponsorship of the domestic league ...

When the British billionaire – the richest man in the UK until 2022 – replaced Sky as the WorldTour team’s title sponsor in the spring of 2019, he did so promising much of the same as before: regular ...

A new report from Nielsen highlights the growth drivers in the global sports sponsorship business, with soccer identified as a key opportunity in the run-up to the FIFA World Cup next year. Some 67 ...