Sony Electronics has announced its lineup of new and returning products and services that it will be showing at the 2026 NAB ...

Sony announced the XYN brand in January 2025 as an integrated suite of software and hardware for spatial content creation. The spatial capture solution will be displayed at the 2026 NAB Show in Las ...

Innovations To Power Creative Storytelling, Provide Connections, and Instill Authenticity in Support of Broadcasters and Creators PARAMUS, N.J., April 16, 2026 /PRNewswire/ -- Sony Electronics will ...

Sony has debuted its new Ocellus camera tracking system. Designed to facilitate the creation of spatial content in augmented reality and virtual production, Ocellus (ASR-CT1) provides stable ...

NEW YORK, Feb. 3, 2026 /PRNewswire/ -- PIER59 Studios today announced a major evolution of its Virtual Production infrastructure with the integration of the latest RX III render nodes from Disguise, ...

Sony announced the launch of an integration plugin that enables the use of high-quality 3DCG assets generated by Sony’s XYN ...

Aiming to explore the potential of virtual production, German broadcaster SWR has deployed a Sony VERONA LED wall at Studio 6 in Baden-Baden. Centred on the reality show Fehler im System (Errors in ...

Sony's new OCELLUS enables stable marker-free tracking with multiple sensors and seamless camera integration for cinematic and broadcast applications. Sony is launching its first camera tracking ...

Virtual production specialist VSS has rolled out extensive upgrades, including a significantly expanded in-camera screen ...