NEED to describe a hand-held mathematical calculator? Try “buggy whip.” A typewriter? A VCR? They’ve been called buggy whips, too. Even newspapers have received that label. (That one hurts.) Buggy ...

I heard it again at the National Association of Broadcasters' convention: Traditional pay TV and broadcast models are going to go the way of the buggy whip. This was not the first time, nor will it be ...

Had a buggy whip manufacturer in 1910 rethought things and concluded that rather than being in the buggy whip business he was instead in the business of creating "transportation starting devices." he ...

In one of the most influential articles ever published in the “Harvard Business Review,” titled “Marketing Myopia,” Theodore Levitt famously asked in 1960 “What business are you in?” and concluded ...