From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

The desperate race to buy tickets for the Oasis reunion tour, now sold out, was an eye-wateringly expensive one for many fans who made it to the end of the lengthy digital queue to discover basic ...

When artists opt out of dynamic pricing, resale ticket sellers on platforms like StubHub make more money Lady Gaga, left, received backlash from fans who alleged she used dynamic pricing on tickets ...

When the Oasis reunion tour was announced last summer, there was a scramble to get hold of tickets. Very quickly, there followed another scramble – to understand a phenomenon known as “dynamic pricing ...