Ever since TikTok launched, different major platforms have been looking for ways to keep up with the trendy app through offering alternatives. Shorts is YouTube's way to compete with TikTok but ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

Google has been utilizing artificial intelligence to improve monetization of its YouTube platform through improved ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

YouTube is gearing up to turn on stable monetization for Shorts, its short-form video product, according to a new report from The New York Times. YouTube plans to launch ads in YouTube Shorts with a ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...

The company’s testing app-install ads and other promotions The company’s testing app-install ads and other promotions writes about tech news, reviews gadgets, and helps readers save money by ...

A while back, YouTube introduced YouTube Shorts, its take on the TikTok video format. Since then, Shorts have trailed behind TikTok, but that hasn’t stopped YouTube from innovating on the platform.

Nigel Braun has been making YouTube videos since 2014, but his subscriber growth became supercharged this year when he started experimenting with Shorts. Braun told Insider that he created a new ...