Following is a transcript of the video. Narrator: Would you ever consider paying $34 for a lighter? What about $125? That's the price range of a Zippo lighter. Expensive? Yes. But people insist that ...

When José Feliciano sang his hit song "Light My Fire," he might have been thinking about Zippo lighters. Or maybe not. In any event, Zippo lighters stand just behind apple pie, baseball and Coca-Cola ...

PITTSBURGH — The maker of Zippo lighters is turning up the heat on knockoffs of the distinctively shaped — and trademarked — lighters. For the first time since obtaining trademark registration of the ...

Zippo lighters have retained their retro cool even as the tiny northwestern Pennsylvania company that makes them gets ready to celebrate its 80th anniversary and 500 millionth lighter next year. But ...