For most world leaders, tariff letters from US President Donald Trump mean a big headache. But for one Southeast Asian general, the communique is being spun as welcome recognition of the embattled, isolated and reviled junta he leads.

Secretary of State Marco Rubio wants to bolster ties with Asia to counter Beijing’s power, but President Trump’s tariff threats have nations asking why they should align with Washington.

Vietnam was the first in Asia to strike a deal, but it has little leverage against Washington, and is now facing levies up to 40%. The same goes for Cambodia. A poor country heavily reliant on exports, it has been negotiating a deal as Trump threatens 35% tariffs.