Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Fifty-six percent of Gen Z fans like vinyl for its aesthetic, while 37% use it as home decor, according to a Vinyl Alliance survey. It’s part of what Jared Watson, an assistant professor of marketing ...

Jennifer Lopez is a masterclass in sustained ambition. She is proof that reinvention is a skill, discipline is a lifestyle, ...

Upwork reports Gen Z is challenging hustle culture, prioritizing mental health and work-life balance over long hours, shaping ...

Gen Z and millennial traders looking to take on riskier bets in the market told us why they can't stop opening up prop ...

Several other studies this year have shown Gen Z is doomspending rather than saving, with one study showing nearly half don’t ...

Millennials faced trauma from having a front row seat to diet culture. It seemed like things were changing with Gen Z, but a ...

Call them bold. Call them independent. Just don’t call them traditional. A new generation of founders is building businesses ...

The youngest age cohort entering the workplace is feeling the pressure more than their older colleagues, and it's taking a ...

Gen Z shoppers are turning to collectible trading cards, like Pokémon and Yu-Gi-Oh!, over other second-hand products, eBay ...

Asics Novablasts have become popular among Gen Z runners, beating out similar Nike and Hoka models.

The youngest in the workforce are nostalgic for a period they didn't experience. But was it really all that great?