Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

The teaser features Cambridge's own Affleck seated across from "Friends" stars Jennifer Aniston and Matt LeBlanc ( a Newton ...

The Seahawks defeated the Patriots 29-13 in Super Bowl LX. Here are some of the most popular commercials and reactions to them.

The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only ...

Watch every commercial from the big game and rate the best and worst on USA TODAY Ad Meter.

MM+M Agency 100 honoree Calcium+Company supported Sun’s campaign, which also featured partners Skin Cancer Champions, AIM at ...

The Seattle Seahawks spanked the New England Patriots in the 2026 Super Bowl, while Bad Bunny delivered a moving halftime show (complete with a real wedding!) and the 2026Super Bowl commercials were ...

What will be this year’s biggest Super Bowl commercials? The 2026 NFL championship is almost here, and advertisers are hoping capitalize on the more than 120 million people expected to tune in. Mike ...