The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

Feeling the elf-haustion? Does coming up with new adventures for your nighttime Santa spy have you stressed out? Holly (or Buddy or Snowflake) doesn’t need elaborate setups or expensive props to keep ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...