The Shinsegae Group’s ‘Landers Shopping Festa’ advertisement, released last month, opens with the provocative line, “We didn’t make this ad because we lacked money or ideas.” The crudely produced AI ...
While many marketers of frozen Asian food emphasize their products' bold, exotic flavors, InnovAsian and new agency of record Duncan Channon are taking a different tack: using humor to reach a mass ...