Kids, and kids-at-heart, are all invited to the annual Holiday tradition that is Toy Town’s Elf Magic Party, which is also ...

The well-known "Elf on the Shelf" is right now making an appearance in scores of households across America. The popular holiday visitor appears after Thanksgiving and stays throughout the holidays — ...

Toy created and sold by a Newport Beach woman offers way ‘to tie Santa Claus into the real meaning of Christmas.’The Magic Elf has a long white beard, insect-like wings and a forest-green tunic. About ...

IT’S JUST 22 days until Santa will be making his rounds and so it is the busiest time for the Elves on the Shelves. But they are about to get even busier as you can now buy elf babies to expand your ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

Surprise your kids with one of these ideas to welcome your Scout Elf back.

Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...