Rainbow’s Winx Club will be coming to the Roblox, with the immersive adventure Winx Club: Magix debuting on September 15.

A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral ...